DaveShap.com

I put in work, and watch my status escalate.

October, 2007

Internal Linking 101

  • October
  • 31

10 comments

*This will be constantly updated as I find more and more resources regarding internal linking*
I was reviewing the internal linking structure for a client the other day to see if there was anything further we could be doing to help flow Page Rank throughout the site. Before I did that, I wanted to review [...]

Google is the Walmart of Search

  • October
  • 30

No comments

Walmart dominates the retail space. It is far and away the world’s largest retailer and nobody else is in the same galaxy. They do around a quarter trillion (yes, trillion!) dollars per year. It’s absolutely mind-boggling. As I was reading an article about Walmart and how they completely dominate their space [...]

How I became a brand evangelist

  • October
  • 27

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I am in the process of training for a half marathon. My girlfriend was told by a coworker about a running group that gets together every Thursday evening for an evening run called ‘Road Runners.’ I thought it was just a creative name but it is actually the name of the store that [...]

How I learned to appreciate crappy hip hop

  • October
  • 27

9 comments

Recently I heard Hurricane Chris rapping on The Cipha Sounds effect morning show and was surprised to find that he had skills – serious skills – on the mic. I did not gather this by listening to his popular singles ‘A Bay Bay’ and ‘The Hand Clap.’ I began to ponder why he [...]

Hi there.

  • October
  • 27

No comments

Thanks for reading. This blog will mainly cover marketing related topics. I’m fascinated by the size and scope of the impact marketing has on our lives and our decisions. I will also be covering some of my other favorite topics, mainly sports and hip hop music. Enjoy.

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