DaveShap.com

I put in work, and watch my status escalate.

December, 2007

How to use Yahoo Answers for content ideas and links

  • December
  • 28

2 comments

Yahoo Answers is an underutilized resource that can be mined for content ideas and drive targeted traffic and possibly links to your site. The easiest way to begin is to type in your highest level queries that you’re targeting on your home page to see what kind of questions people are [...]

Don’t go out of your way for .edu links

  • December
  • 27

No comments

All things being equal, there is only marginal benefit from a .edu link over links from other top level domains (TLD’s). Assuming you have two different pages with the same domain level and page level inbound and outbound link profile, one with a .edu TLD and one with a .com TLD, the .edu is [...]

Using Content to Increase Conversions, Build Trust, and Get More Links

  • December
  • 26

1 comment

Many ecommerce store owners shoot themselves in the foot by only listing item essentials such as product name, ID, and price. This may allow you to rank for long-tail exact match product specific terms, but assuming the terms you’re targeting on your home pages and other top tier pages are in mildly competitive markets, [...]

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