Waiting For Your Cat To Bark

• January
• 22

2 comments

I just finished reading Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by the folks over at Grokdotcom and must say I came away impressed, but more importantly much more knowledgeable about how the customer buying process and selling cycle interact.
My key takeaways from this book were:

Customers behave more like cats [...]

Customer Seduction Process

• January
• 14

No comments

The level of intimacy you can establish with a prospect is directly proportional to where they are in the buying cycle.
This is something to keep in mind when planning information architecture and keyword research. Virgin prospects that are just starting out researching a product or service will be looking at broad level terms with [...]

Are you aware of your customer interactions?

• January
• 12

No comments

Marketers go to great lengths before creating an ad campaign or other actions that are going to serve as a point of interaction with prospects. While this is obviously time well spent, marketers should be equally concerned about existing customer interactions that they do not control, mainly what appears for their brand name and most [...]

Building Links the Right Way the First Time

• January
• 8

No comments

When first starting out on a new site, webmasters often get caught up in building as many links with targeted anchor text as fast as they can. For high profile start ups with large advertising budgets this may work, as they will likely generate many natural links as a result of their advertising, marketing efforts, [...]

A query you can do right now to easily generate more links

• January
• 7

No comments

It’s likely that sites are mentioning your site but are not providing you a link. An easy way to find these sites is entering this query in yahoo (using a fictional site wutangwidgets.com as an example):
wutangwidgets -linkdomain:wutangwidgets.com -site:wutangwidgets.com
A quick, polite email asking for the link will likely do the trick.

addthis_url [...]

What on your site is linkable?

• January
• 4

No comments

If you have to hesitate to answer this question or have no answer at all then it is going to be difficult to build links. In order to attract links, something on your site must be citation worthy. By not giving any reason for visitors to link to your site, then why would they [...]

Buy Traffic, Not Rankings

• January
• 2

1 comment

Site owners would fare far better in the long run if they placed less emphasis on getting their site ranked and allocated more resources towards utilizing traditional marketing tactics online to generate targeted traffic.
Buying rankings
There has never been a worse time to rely on paid links from brokers than right now .. and it’s only [...]