February, 2008
Don’t Write Off Reciprocal Links
- February
- 28
A common question these days is the issue of the effectiveness of reciprocal links. People have often made compelling arguments for both sides. Here’s my take.
Recips Work
I think reciprocal links never really stopped working, it’s just that Google got better at detecting relevancy. Before it seemed like Google used to count all [...]
Manufacturing Authoritative Links
- February
- 27
What is an authoritative link source?
In my opinion, a good answer to this question can be found by reviewing what a Google engineer has written on this topic. Krishna Bharat (Google Engineer) and George A. Mihaila wrote a paper called “Hilltop: A Search Engine based on Expert Documents” in which they
“..propose a novel ranking [...]
Your Competitors CAN Hurt You … Here’s How.
- February
- 25
It’s often said that there’s nothing that your competitors can do to your site that would get it penalized or in trouble with the search engines. While this may be true for a mature site, it doesn’t hold for new sites.
First Impressions Are Crucial
New sites have little history in the search engines and your [...]
Long Term Costs of Poor Content
- February
- 20
Being about three weeks deep into my role as Chief Link Maestro at Elixir Systems, I have quickly learned why content is considered king. I’d dabbled in link building previously but had never really taken the reins and planned a link building campaign from scratch. Previously it had always been as a compliment [...]
Canonicalization issues are quickly becoming a thing of the past
- February
- 12
In the recent interview of Adam Lasnik by Eric Enge, it was noted that Google has become pretty efficient at determining the intended versions of web pages. By submitting a .xml sitemap to Google with your intended version of the site, you can minimize the chance that Google will get this wrong.
“There is one [...]
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