June, 2008
Duplicate Navigation Could Hurt Relevancy
- June
- 25
Many sites throughout the web could be picking up more long tail traffic by varying their navigation. Based on what I’ve seen, by having the same primary navigation, secondary navigation, header, footer, and sidebar on each page, you are significantly diluting the relevancy of each page.
I’m working on a client’s site as we speak which [...]
Spammy Links are Alive and Well
- June
- 16
It’s disheartening to see high Page Rank blatant paid links helping sites rank in the SERPS. It seems right after you work so hard to build links ‘the right way’ that Google approves, you see this crap leap past you in the SERPS and give you the flaming finger as it settles down a [...]
Origins of the SEO market
- June
- 16
Pre-Google, in the time of using Excite and/or Yahoo to search the web, I would conduct a search and go through the first 30 or 40 results to see if there was anything that seemed like it would answer my question. As I was new to search at the time, there were low expectations [...]
Query Refinement and Google
- June
- 11
Over the past few months, it seems that Google engineers have mentioned query refinement an awful lot. First it was in the site search box within the SERPS, which didn’t go over very well once people noticed their site search results were surrounded by ads for competing sites. Then it was Danny Sullivan’s [...]
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