Background: 15+ years in marketing and tech, including time as a CMO and at Neil Patel Digital. Now I spend most of my time tinkering with AI tools and automating things.
What this site is
A living lab where I document what I'm building and learning. Three sections:
- Lab — Tools and experiments I've built.
- Notes — Rough thoughts, learning in public.
- Guides — Polished, practical guides on AI and prompting.
What I'm focused on
Mostly Claude Code these days. I've built a system of skills and automations that let me do things like:
- Query multiple LLMs in parallel from the command line
- Run technical SEO audits with a single command
- Pull Google rankings and keyword data automatically
- Process newsletters and extract insights into Obsidian
The guides cover the foundational stuff: context engineering, the three-prompt pattern, and Claude Code setup.
Contact
- Email: [email protected]
- GitHub: github.com/shaphero