Waiting For Your Cat To Bark

• January
• 22

2 comments

I just finished reading Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by the folks over at Grokdotcom and must say I came away impressed, but more importantly much more knowledgeable about how the customer buying process and selling cycle interact.
My key takeaways from this book were:

Customers behave more like cats [...]