Conversion
Customer Seduction Process
- January
- 14
The level of intimacy you can establish with a prospect is directly proportional to where they are in the buying cycle.
This is something to keep in mind when planning information architecture and keyword research. Virgin prospects that are just starting out researching a product or service will be looking at broad level terms with [...]
Using Content to Increase Conversions, Build Trust, and Get More Links
- December
- 26
Many ecommerce store owners shoot themselves in the foot by only listing item essentials such as product name, ID, and price. This may allow you to rank for long-tail exact match product specific terms, but assuming the terms you’re targeting on your home pages and other top tier pages are in mildly competitive markets, [...]
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Very Smart People
