Link Building
Spammy Links are Alive and Well
- June
- 16
It’s disheartening to see high Page Rank blatant paid links helping sites rank in the SERPS. It seems right after you work so hard to build links ‘the right way’ that Google approves, you see this crap leap past you in the SERPS and give you the flaming finger as it settles down a [...]
Great Moments in Link Building History
- March
- 26
November 6, 2007
Stubhub announces a deal with ESPN and gets highly targeted links from team specific pages throughout the ESPN.com site.
“The agreement integrates StubHub branding, links and promotions across ESPN.com, and creates a convenient destination for fans to search for tickets to sporting events nationwide. StubHub is now dynamically integrated into ESPN.com Team Pages, Scoreboards, [...]
How to Use Backlink Data
- March
- 12
As a link builder, one of the many things you can use to assess the level of competition in an industry is to check the backlinks of a few of the top competitors. Unfortunately we don’t get too much help from the search engines here, as they all report wildly different numbers and it’s [...]
Don’t Write Off Reciprocal Links
- February
- 28
A common question these days is the issue of the effectiveness of reciprocal links. People have often made compelling arguments for both sides. Here’s my take.
Recips Work
I think reciprocal links never really stopped working, it’s just that Google got better at detecting relevancy. Before it seemed like Google used to count all [...]
Manufacturing Authoritative Links
- February
- 27
What is an authoritative link source?
In my opinion, a good answer to this question can be found by reviewing what a Google engineer has written on this topic. Krishna Bharat (Google Engineer) and George A. Mihaila wrote a paper called “Hilltop: A Search Engine based on Expert Documents” in which they
“..propose a novel ranking [...]
Your Competitors CAN Hurt You … Here’s How.
- February
- 25
It’s often said that there’s nothing that your competitors can do to your site that would get it penalized or in trouble with the search engines. While this may be true for a mature site, it doesn’t hold for new sites.
First Impressions Are Crucial
New sites have little history in the search engines and your [...]
Long Term Costs of Poor Content
- February
- 20
Being about three weeks deep into my role as Chief Link Maestro at Elixir Systems, I have quickly learned why content is considered king. I’d dabbled in link building previously but had never really taken the reins and planned a link building campaign from scratch. Previously it had always been as a compliment [...]
Building Links the Right Way the First Time
- January
- 8
When first starting out on a new site, webmasters often get caught up in building as many links with targeted anchor text as fast as they can. For high profile start ups with large advertising budgets this may work, as they will likely generate many natural links as a result of their advertising, marketing efforts, [...]
A query you can do right now to easily generate more links
- January
- 7
It’s likely that sites are mentioning your site but are not providing you a link. An easy way to find these sites is entering this query in yahoo (using a fictional site wutangwidgets.com as an example):
wutangwidgets -linkdomain:wutangwidgets.com -site:wutangwidgets.com
A quick, polite email asking for the link will likely do the trick.
addthis_url [...]
What on your site is linkable?
- January
- 4
If you have to hesitate to answer this question or have no answer at all then it is going to be difficult to build links. In order to attract links, something on your site must be citation worthy. By not giving any reason for visitors to link to your site, then why would they [...]
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