Reputation Management
Reputation Management & Keyword Match Domain Names
- May
- 14
A keyword match domain name comes with many built in advantages: type in traffic, links are easier to acquire, authority given to it by Google, etc.
One advantage that often gets overlooked is that owning the exact match domain will make it very difficult for negative listings to appear in the SERPS for your name. [...]
Are you aware of your customer interactions?
- January
- 12
Marketers go to great lengths before creating an ad campaign or other actions that are going to serve as a point of interaction with prospects. While this is obviously time well spent, marketers should be equally concerned about existing customer interactions that they do not control, mainly what appears for their brand name and most [...]
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