SEO
Duplicate Navigation Could Hurt Relevancy
- June
- 25
Many sites throughout the web could be picking up more long tail traffic by varying their navigation. Based on what I’ve seen, by having the same primary navigation, secondary navigation, header, footer, and sidebar on each page, you are significantly diluting the relevancy of each page.
I’m working on a client’s site as we speak which [...]
What’s up with Dewey?
- April
- 7
There has been plenty of chatter recently regarding the recent changes in the SERPS, which have since been coined ‘Dewey’. I’ve read much about what people speculate this update is about and many have said that they believe Google, whether intentionally or not, is giving more weight to spammy links. I saw a [...]
Canonicalization issues are quickly becoming a thing of the past
- February
- 12
In the recent interview of Adam Lasnik by Eric Enge, it was noted that Google has become pretty efficient at determining the intended versions of web pages. By submitting a .xml sitemap to Google with your intended version of the site, you can minimize the chance that Google will get this wrong.
“There is one [...]
3 Issues to Handle Before Investing in Social Media.
- November
- 5
It’s easy to get caught up in the recent discussion surrounding social media. Successful social media campaigns have the potential to drive enormous amounts of traffic and there should be a place for it in your overall online strategy. However there are many other things that can have a greater long term impact [...]
How to prepare your linkbait
- November
- 1
Often marketers will put in significant hours developing linkbait. With such an investment in time, you’d think they’d take action to lengthen the impact of their hard work. Unfortunately this is not the case.
As Wiep discussed in his excellent post about different types of linkbait, it is imperative that you define goals for [...]
Internal Linking 101
- October
- 31
*This will be constantly updated as I find more and more resources regarding internal linking*
I was reviewing the internal linking structure for a client the other day to see if there was anything further we could be doing to help flow Page Rank throughout the site. Before I did that, I wanted to review [...]
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