At least that’s what Google would have you think by only displaying four listings in the serp for ‘internet marketing services scottsdale’. I was obviously part of some experiment because when I clicked over to page two it showed me ten listings, and then when I went back over to page 1 there were ten listings. The same top four that appeared in my initial search result were also the top four that appeared when I went back to page one and had ten results.
If this was rolled out with any level of consistency it would make rank tracking pretty difficult. I tend to agree with Patrick Altoft in that rankings as we know them are a thing of the past, and now it’s more about the range of rankings you’ll have for a keyword at any given time as pages are constantly being reranked by things such as localization and personalization.