Google Placing Less Weight in Footer Links?

March 4, 2009

Perhaps we want to rethink placing pages we want to rank in the footer.
A client recently launched a 5 page mini site which still has no links pointing to it (this will change very soon). Google has indexed the 3 pages linked to in the top navigation, but none of the other pages that [...]

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Welcome Back Microsoft

September 20, 2008

The recent addition of Powerset features into the Microsoft Live serach results is refreshing and is a step in the right direction in restoring Microsoft’s search brand.
Although Microsoft still drives minimal traffic to sites I monitor, features that Powerset plans to implement into the search results provide significant enhancements and serve as a differntiator between [...]

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Duplicate Navigation Could Hurt Relevancy

June 25, 2008

Many sites throughout the web could be picking up more long tail traffic by varying their navigation.  Based on what I’ve seen, by having the same primary navigation, secondary navigation, header, footer, and sidebar on each page, you are significantly diluting the relevancy of each page.
I’m working on a client’s site as we speak which [...]

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Spammy Links are Alive and Well

June 16, 2008

It’s disheartening to see high Page Rank blatant paid links helping sites rank in the SERPS. It seems right after you work so hard to build links ‘the right way’ that Google approves, you see this crap leap past you in the SERPS and give you the flaming finger as it settles down a [...]

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Origins of the SEO market

June 16, 2008

Pre-Google, in the time of using Excite and/or Yahoo to search the web, I would conduct a search and go through the first 30 or 40 results to see if there was anything that seemed like it would answer my question. As I was new to search at the time, there were low expectations [...]

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Query Refinement and Google

June 11, 2008

Over the past few months, it seems that Google engineers have mentioned query refinement an awful lot. First it was in the site search box within the SERPS, which didn’t go over very well once people noticed their site search results were surrounded by ads for competing sites. Then it was Danny Sullivan’s [...]

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Reputation Management & Keyword Match Domain Names

May 14, 2008

A keyword match domain name comes with many built in advantages: type in traffic, links are easier to acquire, authority given to it by Google, etc.
One advantage that often gets overlooked is that owning the exact match domain will make it very difficult for negative listings to appear in the SERPS for your name. [...]

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Britney Spears is Selling Viagra?

April 27, 2008

Update: As with many flash-in-the-pan ‘buy viagra’ listings, Britney.com is gone and no longer ranks #3.
That’s what the Google search results will have you believe.

You can check out the actual search results here. I doubt they’ll last very long.
The link goes to this page on her site that was created over the weekend.
Who had [...]

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RIP Yahoo Mindset

April 20, 2008

What was once a great tool for finding resource sites to get links from is now dead. I noticed this about a week ago and thought that perhaps it was down for maintenance, but it has yet to come back. It had become so irrelevant, that I couldn’t find any information regarding it’s [...]

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What’s up with Dewey?

April 7, 2008

There has been plenty of chatter recently regarding the recent changes in the SERPS, which have since been coined ‘Dewey’. I’ve read much about what people speculate this update is about and many have said that they believe Google, whether intentionally or not, is giving more weight to spammy links. I saw a [...]

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