A keyword match domain name comes with many built in advantages: type in traffic, links are easier to acquire, authority given to it by Google, etc. One advantage that often gets overlooked is that owning the exact match domain will make it very difficult for negative listings to appear in the SERPS for your name. …
Reputation Management & Keyword Match Domain Names Read More »
There has been plenty of chatter recently regarding the recent changes in the SERPS, which have since been coined ‘Dewey’. I’ve read much about what people speculate this update is about and many have said that they believe Google, whether intentionally or not, is giving more weight to spammy links. I saw a comment on …
It’s easy to get caught up in the recent discussion surrounding social media. Successful social media campaigns have the potential to drive enormous amounts of traffic and there should be a place for it in your overall online strategy. However there are many other things that can have a greater long term impact on the …
3 Issues to Handle Before Investing in Social Media. Read More »
Often marketers will put in significant hours developing linkbait. With such an investment in time, you’d think they’d take action to lengthen the impact of their hard work. Unfortunately this is not the case. As Wiep discussed in his excellent post about different types of linkbait, it is imperative that you define goals for your …