Comments on: Waiting For Your Cat To Bark http://www.daveshap.com/waiting-cat-bark/ I put in work, and watch my status escalate. Sat, 12 Sep 2009 10:13:54 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dave http://www.daveshap.com/waiting-cat-bark/comment-page-1/#comment-81 Dave Wed, 23 Jan 2008 17:03:53 +0000 http://www.daveshap.com/waiting-cat-bark/#comment-81 Thanks for the reply Robert. One thing I've come to notice is just how much of an impact increasing conversion rates can have on a business, and how the leaking bucket analogy mentioned in the book was spot on. Filling the holes in the bucket is worth far more in the long run than continually filling the bucket with more water. Thanks for the reply Robert. One thing I’ve come to notice is just how much of an impact increasing conversion rates can have on a business, and how the leaking bucket analogy mentioned in the book was spot on. Filling the holes in the bucket is worth far more in the long run than continually filling the bucket with more water.

]]> By: Robert Gorell http://www.daveshap.com/waiting-cat-bark/comment-page-1/#comment-80 Robert Gorell Wed, 23 Jan 2008 16:29:31 +0000 http://www.daveshap.com/waiting-cat-bark/#comment-80 Dave, Thank you for that excellent review! We're glad you enjoyed the book -- I'll be sure to pass this along to Jeffrey, Bryan and Lisa. But I'm especially glad you pointed out the three questions ("Who are you trying to persuade," "What actions do you need them to take," "What information do they need to feel confident taking those actions"). If marketers had that in mind at every stage of website planning, there would be far less friction online. Of course, a lot of that is solved with personas, but the key -- as you pointed out -- is that if you want to boost conversion rates, you first must persuade them. Thanks again! Looks like you read it closer than even some of the folks who bothered to review it on Amazon. :) -Editor, GrokDotCom (By the way, I love that you quote a REAL Guru at the top of your blog. That's my anthem!) Dave,

Thank you for that excellent review! We’re glad you enjoyed the book — I’ll be sure to pass this along to Jeffrey, Bryan and Lisa.

But I’m especially glad you pointed out the three questions (“Who are you trying to persuade,” “What actions do you need them to take,” “What information do they need to feel confident taking those actions”). If marketers had that in mind at every stage of website planning, there would be far less friction online. Of course, a lot of that is solved with personas, but the key — as you pointed out — is that if you want to boost conversion rates, you first must persuade them.

Thanks again! Looks like you read it closer than even some of the folks who bothered to review it on Amazon. :)

-Editor, GrokDotCom

(By the way, I love that you quote a REAL Guru at the top of your blog. That’s my anthem!)

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