509% More Traffic.
22,000+ New Customers.
25,000+ Downloads.
Here’s the SEO Playbook That Made It Happen.
SEO shouldn’t be a guessing game. We built a battle-tested system that takes search traffic and converts it into real revenue. No endless audits. No vague reports. Just a clear strategy that works. Here’s how it’s done.
My team helped SoFi increase organic traffic by 509% and generate over 22,000 new funded accounts. We helped Adobe exceed traffic goals by 73% and generate 25,000 product downloads:
It’s the same straightforward strategy I’ve used to grow global brands, and it can work for you too.
With a clear SEO roadmap, you’ll feel in control instead of frustrated. No more chasing agencies for updates or wondering why rankings aren’t turning into revenue. You’ll know exactly what’s working and why so you can scale with confidence.
Our clients don’t just see traffic growth … they see their careers accelerate. One marketing leader we worked with leveraged our strategy to prove massive ROI, secure a promotion, and increase their budget for future SEO wins.
Let me explain how…
For the past 17 years, I’ve helped global brands like Bank of America, Toyota, SoFi, Microsoft, and Western Union turn SEO into a repeatable, scalable revenue driver.
These companies weren’t looking for another agency to drown them in audits or vague strategies. They needed clear, actionable SEO that actually moved the needle … and that’s exactly what we delivered.
The work we did for Adobe’s XD product delivered over 25,000 downloads before they merged it into their product suite:
The work we did with Sofi helped them drive more than 22,000 funded accounts:
With this approach, my team has:
✔️ Increased organic traffic by 509% for SoFi leading to 22,000+ new funded accounts.
✔️ Helped Adobe generate 25,200 product downloads in just 7 months.
✔️ Grew organic traffic by 561% for Lantern by SoFi, outranking giants like NerdWallet and Credit Karma.
And we did it without bloated retainers, never-ending reports, or chasing rankings that don’t convert.
Instead, we focus on what actually drives business growth:
✔️ Prioritizing high-impact SEO moves that align with your revenue goals.
✔️ Creating and optimizing content that converts, not just ranks.
✔️ Earning strategic backlinks that actually improve authority … without shady tactics.
This SAME framework has worked for billion-dollar enterprises, and it can work for you too … whether you’re a high-growth startup or an established brand looking to break through plateaus.
This ONLY works if:
✔️ You’re an established business already investing in SEO but not getting the results you expected.
✔️ You have existing SEO traffic and want to turn it into real revenue growth.
✔️ You have an in-house team or contractor who can implement the recommendations we provide.
✔️ You’re tired of vague SEO strategies and need a clear, data-driven roadmap that actually moves the needle.
✔️ You’re ready to execute … we’ll handle the strategy, but action is required to see results.
This is NOT for you if:
❌ You’re just getting started and have no SEO traffic yet. If you’re looking for beginner SEO, this isn’t the right fit.
❌ You want a set-it-and-forget-it solution. SEO requires execution, and while we make it simple, action is still needed.
❌ You’re not willing to invest resources into implementation. Our strategies work, but they require someone to execute them.
❌ You expect overnight rankings. SEO works, but it’s not magic—it takes strategic effort to drive meaningful results.
SEO Strategy Sprints Solve 3 Big Problems for Marketing Leaders
“We need more predictable revenue but SEO feels too slow and unreliable.”
You’ve invested in SEO, but you’re not seeing the impact on your bottom line. Rankings are moving, but traffic isn’t converting. Maybe you’re stuck waiting months for results while your competitors pull ahead.
✅ The Solution: We take a revenue-first approach to SEO, prioritizing quick wins and high-impact pages that can drive measurable business growth, not just rankings. We focus on converting traffic into revenue, so your SEO efforts actually move the needle.
“SEO is a black hole … too many tactics, no clear strategy, and no real results.”
You’ve seen massive SEO audits filled with jargon, endless recommendations, and no clear action plan. You’re overwhelmed by too many options … should you update old content, create new pages, or fix technical issues? No one is giving you a real strategy.
✅ The Solution: We simplify SEO down to the key levers that actually matter: optimizing underperforming pages, creating high-value content, and building authority the right way. You get a clear, focused roadmap so you know exactly where to invest your time and budget.
“We Can’t Afford to Waste Time or Money on SEO That Doesn’t Move the Needle.”
You don’t have months to wait for vague promises or slow-moving campaigns. You need results, not excuses. Most agencies drag out SEO work without showing measurable progress, leaving you frustrated and wondering where your investment went.
✅ The Solution: Our SEO Strategy Sprint delivers real insights and a clear execution plan within weeks, not months. We analyze what’s working in your industry, audit your current SEO, and create a custom strategy tailored to your business goals. You get a clear action plan that fits your team’s capabilities and starts delivering results fast.
All You Need is a Clear SEO Roadmap
With this approach, SEO becomes simple and effective—no more wasted time, money, or effort on things that don’t move the needle:
❌ No bloated audits with endless recommendations
❌ No chasing high-volume keywords that never convert
❌ No waiting months just to see minimal results
❌ No confusing reports that don’t tie to revenue
❌ No “just trust the process” nonsense
✅ Just a clear, data-backed SEO roadmap → Focused execution → More traffic, more conversions, and real business growth.
After doing this for 16+ years, here’s what we’ve found works best:
The SEO Strategy Sprint Model
| The Old Way 👎 | The SEO Strategy Sprint Way 👍 |
| ❌ Massive SEO audits with overwhelming recommendations but no clear execution plan. | ✅ A focused 30-to 60-day roadmap with only the actions that drive measurable results. |
| ❌ Chasing high-volume keywords that don’t convert or align with your business goals. | ✅ Targeting high-impact opportunities that drive traffic, leads, and actual revenue. |
| ❌ Endless content production with no strategy, just creating for the sake of it. | ✅ Optimizing what you already have before creating new content, maximizing impact. |
| ❌ Technical SEO obsession—spending too much time fixing things that don’t move the needle. | ✅ Only fixing technical SEO when it matters, focusing on growth drivers like content & authority. |
| ❌ Overpaying for SEO retainers with minimal transparency into what’s actually being done. | ✅ One clear sprint that delivers everything you need, no wasted budget, no fluff. |
Here’s how we make the SEO Strategy Sprint a simple, fast path to measurable growth:
Step 1: Understand the playing field 🕵️♂️
Uncover what’s working, who’s winning, and why.
Before making recommendations, I analyze the competitive landscape to identify:
✔️ Who’s driving the most SEO success in your space
✔️ What content strategies are working for them
✔️ Where your biggest missed opportunities are
This ensures that every SEO move we make is informed by real-world data, not just best practices.
Step 2: The Technical Checkpoint 🔧
Ensure your site’s foundation isn’t holding you back.
Most businesses waste time on unnecessary technical SEO fixes. I focus on:
✔️ Identifying major roadblocks preventing growth
✔️ Prioritizing fixes that will actually impact rankings
✔️ Ensuring your site is structured for long-term scalability
For sites over 5,000 pages, technical SEO is critical. For smaller sites, we focus only on high-impact changes.
Step 3: Optimize and Improve Existing Content 🚀
Get more traffic from what you already have.
Instead of endlessly churning out new content, I help you maximize what’s already working by:
✔️ Identifying pages that need an update or refresh
✔️ Finding pages that should be merged, redirected, or removed
✔️ Structuring content to rank better for the right keywords
Most brands leave easy SEO wins on the table. We make sure you don’t.
Step 4: The Content Expansion Plan 📈
Create high-impact content that attracts the right audience.
Once your existing assets are optimized, we build a focused content plan to:
✔️ Create new, revenue-driving pages based on data
✔️ Scale visibility with programmatic SEO and strategic plays
✔️ Capture untapped demand with content that builds long-term authority
No more publishing for the sake of it. Every content move will be backed by strategy.
Step 5: Implement a Link-Building and Authority Strategy 🔗
Cut through the noise with a strategic off-page plan.
Even the best content needs visibility. I help you increase authority & backlinks by:
✔️ Pinpointing pages that need external links to rank higher
✔️ Developing high-impact digital PR and link-building plays
✔️ Getting your brand mentioned in the right places to build trust
SEO isn’t just about content—it’s about getting people to talk about you.
The best part? It’s simple.
You don’t need to waste money on bloated retainers, chase vanity metrics, or sit through endless strategy calls that lead nowhere.
With this SEO Strategy Sprint, you get:
✅ Clarity—Know exactly what’s working, what’s not, and what to fix.
✅ Focus—No more wasted effort on technical tweaks or content that doesn’t drive revenue.
✅ Results—More traffic, more conversions, and a clear roadmap to scale.
Once your roadmap is in place, you’ll have a clear, repeatable process to drive ongoing organic growth without second-guessing every move.
DISCLAIMER: I have to tell you … results like this aren’t typical without the right strategy and execution.
I’ve spent 16+ years leading SEO for major brands, building scalable SEO strategies that drive real revenue. The results I’ve shared are achievable with the right focus, resources, and execution.
Most businesses start by seeing small but meaningful improvements, then scale as their SEO strategy compounds. This sprint is designed to get you on the right path fast, so you’re no longer guessing what’s working and what’s not.
SEO is simple, but it’s not easy—let’s make sure you’re investing in what actually moves the needle.
If you’d like to learn exactly what’s holding your SEO back … and how to fix it … you have two choices:
Option 1
Take the step-by-step process I laid out here and give it a go on your own. This isn’t brand new stuff and SEO is simple, but not easy. The internet is full of SEO advice, case studies, and step-by-step guides. If you have the time, patience, and willingness to experiment, you can absolutely figure it out.
Option 2
You can work with me 1-on-1 to get an SEO roadmap designed to drive real business results fast and get rid of the guesswork on how to move forward.
I’ll do all of the following for you:
✅ Analyze what’s working in your industry – so you’re not guessing where the real SEO opportunities are.
✅ Review your website’s technical health – identifying any actual needle-moving fixes (not just generic “SEO best practices”).
✅ Prioritize your existing content – knowing exactly what to update, consolidate, or remove for better rankings.
✅ Map out high-impact new content – ensuring every piece you create has a clear purpose and business value.
✅ Develop a smart link-building strategy – so you can increase authority and visibility without spammy tactics.
🚀 In just 30 days, you’ll have a step-by-step SEO plan designed to drive traffic, conversions, and revenue.
I’m confident in our process because I’ve seen it work for brands like Adobe, SoFi, and Western Union and I know it can work for you, too.
If you implement our SEO roadmap and don’t see measurable improvements within 60 days, I’ll personally work with you 1-on-1 every week until we get results.
✅ No vague strategies … just clear, actionable steps.
✅ No guesswork … only proven methods tailored to your business.
✅ No fluff … if something isn’t working, we pivot and refine until it does.
The strategy works or I’ll keep working with you until it does. That’s how much I believe in what we deliver.
Ready to get started? Book a 15-minute demo below!
On the demo we will show you:
- 🔍 A diagnosis of your SEO roadblocks – Chat through why your current SEO efforts aren’t delivering the results you expect. No vague advice, just real insights.
- 📊 Behind-the-scenes look at winning SEO strategies – See what top brands are doing to dominate search and how you can apply the same principles to your business.
- 🚀 A potential roadmap for quick wins & long-term growth – Walk away with actionable recommendations tailored to your site and industry … whether you work with me or not.
If you have any questions, email dave@daveshap.com.