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Look, SEO isn’t rocket science … but it sure feels that way when your traffic keeps tanking despite following every “best practice” in the book. So none of these below again are rocket science, but here we go. #1: The Painfully Obvious Stuff First You’re either getting traffic and leads, or you aren’t. That’s it.…

Organic traffic isn’t just “free traffic”—that’s a lazy way to describe it. It’s the result of earning visibility on search engines through relevance, authority, and persistence. These visitors don’t come to your site because you paid for an ad or plastered your URL across a billboard. They come because something about your content answered their…

SEO in 2025 isn’t about adding a few keywords and crossing your fingers for traffic. It’s a battlefield where the rules of engagement change overnight … sometimes while you’re sleeping. The rise of AI tools, algorithm shakeups, and shifting user behavior have created a landscape that feels less like chess and more like speed chess…

Step 1: Lay the Foundation for the Prompt Every great piece of content starts with a clear objective. For AI to produce meaningful results, you need to give it context. This includes three critical elements: 1. The Purpose of Your Website Begin by explaining what your site does and what you want to achieve with…

SEO is a marathon, not a sprint. While measurable results can emerge in 3–6 months, significant gains often require 6–12+ months of sustained effort. Realistic Expectations One good thing that is always smart in my opinion is sharing monthly reports with stakeholders to highlight incremental wins (e.g., “15 keywords entered the top 20”). You can see results quickly,…

You’ve just signed a hefty contract with a big-name SEO agency. They promise you the moon, the stars, and first-page rankings for “best [your product] in [your city].” Fast forward six months, and your organic traffic has moved about as much as a sloth on a lazy Sunday. What went wrong? Well, chances are one…