Books

What Happens When Contrast Effect and Anchoring Bias are Combined?

From The Art of Thinking Clearly by Rolf Dobelli: In his book Influence, Robert Cialdini tells the story of two brothers, Sid and Harry, who ran a clothing store in 1930s America. Sid was in charge of sales and Harry led the tailoring department. Whenever Sid noticed that the customers who stood before the mirror really …

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