Was checking into my server logs this weekend after I made a new post to see which spiders would crawl it first. To probably nobody’s surprise, Googlebot was quick on the scene, followed by MSNBot, and Slurp didn’t roll through until a good 24 hours after it was posted. Slurp is just not a fan …
A recent post over at the iCrossing blog (disclaimer: I work there) notes that around 3% of all Bing referrals come from the ‘related searches’ option. I’d consider that to be a pretty decent initial usage rate, especially for a brand new interface. But I can’t tell if this should be considered a success …
Yesterday Google announced you can now notify them via Webmaster Tools that you are moving domains. In addition they provide some ‘best practices’ so to speak on how to most effectively do this. Recently Matt Cutts basically announced that PageRank sculpting was dead, saying that links tagged with nofollow don’t pass PageRank to the destination URLs, …
I’m in the process of starting my first legitimate PPC campaign. Twice before I’ve set up fly-by-night PPC campaigns and didn’t really take the time to learn the system or become proficient. I was in ‘set it and forget it’ mode and just let it run. Not surprisingly my first campaign hemorrhaged money and was …
Did I really just say that? Yeesh. Please put away the pitchforks and let me explain. Every search result is it’s own marketplace with it’s own rules and regulations, Some are more likely to have maps listings while others are more inclined to show recent news articles due to the recency of the topic. Some …
Yes Virginia … Keyword Density is still important Read More »
Perhaps we want to rethink placing pages we want to rank in the footer. A client recently launched a 5 page mini site which still has no links pointing to it (this will change very soon). Google has indexed the 3 pages linked to in the top navigation, but none of the other pages that …
The recent addition of Powerset features into the Microsoft Live serach results is refreshing and is a step in the right direction in restoring Microsoft’s search brand. Although Microsoft still drives minimal traffic to sites I monitor, features that Powerset plans to implement into the search results provide significant enhancements and serve as a differntiator …
Many sites throughout the web could be picking up more long tail traffic by varying their navigation. Based on what I’ve seen, by having the same primary navigation, secondary navigation, header, footer, and sidebar on each page, you are significantly diluting the relevancy of each page. I’m working on a client’s site as we speak …
It’s disheartening to see high Page Rank blatant paid links helping sites rank in the SERPS. It seems right after you work so hard to build links ‘the right way’ that Google approves, you see this crap leap past you in the SERPS and give you the flaming finger as it settles down a few …
Pre-Google, in the time of using Excite and/or Yahoo to search the web, I would conduct a search and go through the first 30 or 40 results to see if there was anything that seemed like it would answer my question. As I was new to search at the time, there were low expectations and …