Being about three weeks deep into my role as Chief Link Maestro at Elixir Systems, I have quickly learned why content is considered king. I’d dabbled in link building previously but had never really taken the reins and planned a link building campaign from scratch. Previously it had always been as a compliment to the …
In the recent interview of Adam Lasnik by Eric Enge, it was noted that Google has become pretty efficient at determining the intended versions of web pages. By submitting a .xml sitemap to Google with your intended version of the site, you can minimize the chance that Google will get this wrong. “There is one …
Canonicalization issues are quickly becoming a thing of the past Read More »
The level of intimacy you can establish with a prospect is directly proportional to where they are in the buying cycle. This is something to keep in mind when planning information architecture and keyword research. Virgin prospects that are just starting out researching a product or service will be looking at broad level terms with …
Marketers go to great lengths before creating an ad campaign or other actions that are going to serve as a point of interaction with prospects. While this is obviously time well spent, marketers should be equally concerned about existing customer interactions that they do not control, mainly what appears for their brand name and most …
When first starting out on a new site, webmasters often get caught up in building as many links with targeted anchor text as fast as they can. For high profile start ups with large advertising budgets this may work, as they will likely generate many natural links as a result of their advertising, marketing efforts, …
It’s likely that sites are mentioning your site but are not providing you a link. An easy way to find these sites is entering this query in yahoo (using a fictional site wutangwidgets.com as an example): wutangwidgets -linkdomain:wutangwidgets.com -site:wutangwidgets.com A quick, polite email asking for the link will likely do the trick.
If you have to hesitate to answer this question or have no answer at all then it is going to be difficult to build links. In order to attract links, something on your site must be citation worthy. By not giving any reason for visitors to link to your site, then why would they want …
Site owners would fare far better in the long run if they placed less emphasis on getting their site ranked and allocated more resources towards utilizing traditional marketing tactics online to generate targeted traffic. Buying rankings There has never been a worse time to rely on paid links from brokers than right now .. and …
Yahoo Answers is an underutilized resource that can be mined for content ideas and drive targeted traffic and possibly links to your site. The easiest way to begin is to type in your highest level queries that you’re targeting on your home page to see what kind of questions people are asking. Using the advanced …
How to use Yahoo Answers for content ideas and links Read More »
All things being equal, there is only marginal benefit from a .edu link over links from other top level domains (TLD’s). Assuming you have two different pages with the same domain level and page level inbound and outbound link profile, one with a .edu TLD and one with a .com TLD, the .edu is slightly …