Only Four Scottsdale Internet Marketing Service Providers?

At least that’s what Google would have you think by only displaying four listings in the serp for ‘internet marketing services scottsdale’.  I was obviously part of some experiment because when I clicked over to page two it showed me ten listings, and then when I went back over to page 1 there were ten listings.  The same top four that appeared in my initial search result were also the top four that appeared when I went back to page one and had ten results.

search result with four listings

If this was rolled out with any level of consistency it would make rank tracking pretty difficult.  I tend to agree with Patrick Altoft in that rankings as we know them are a thing of the past, and now it’s more about the range of rankings you’ll have for a keyword at any given time as pages are constantly being reranked by things such as localization and personalization.

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