The Most Important Question Ever Is …

Why.

It’s the explanations people seek.

It’s the reason things get done.

It’s the motivation people need to take action.

It’s everything.

Carl Braun (of CF Braun & Co) came up with what I think is the best business rule ever:

You will be fired if you ask somebody to do something and you don’t explain why.

(He kind of said that … he said you could be fired on first offense, but second offense you will be fired, although that doesn’t jive with my story)

PS – This guy wrote a much better article about ‘why’ than I did, which you should read.

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