The recent addition of Powerset features into the Microsoft Live serach results is refreshing and is a step in the right direction in restoring Microsoft’s search brand. Although Microsoft still drives minimal traffic to sites I monitor, features that Powerset plans to implement into the search results provide significant enhancements and serve as a differntiator …
Many sites throughout the web could be picking up more long tail traffic by varying their navigation. Based on what I’ve seen, by having the same primary navigation, secondary navigation, header, footer, and sidebar on each page, you are significantly diluting the relevancy of each page. I’m working on a client’s site as we speak …
It’s disheartening to see high Page Rank blatant paid links helping sites rank in the SERPS. It seems right after you work so hard to build links ‘the right way’ that Google approves, you see this crap leap past you in the SERPS and give you the flaming finger as it settles down a few …
Pre-Google, in the time of using Excite and/or Yahoo to search the web, I would conduct a search and go through the first 30 or 40 results to see if there was anything that seemed like it would answer my question. As I was new to search at the time, there were low expectations and …
Over the past few months, it seems that Google engineers have mentioned query refinement an awful lot. First it was in the site search box within the SERPS, which didn’t go over very well once people noticed their site search results were surrounded by ads for competing sites. Then it was Danny Sullivan’s interview with …
A keyword match domain name comes with many built in advantages: type in traffic, links are easier to acquire, authority given to it by Google, etc. One advantage that often gets overlooked is that owning the exact match domain will make it very difficult for negative listings to appear in the SERPS for your name. …
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Update: As with many flash-in-the-pan ‘buy viagra’ listings, Britney.com is gone and no longer ranks #3. That’s what the Google search results will have you believe. You can check out the actual search results here. I doubt they’ll last very long. The link goes to this page on her site that was created over the …
What was once a great tool for finding resource sites to get links from is now dead. I noticed this about a week ago and thought that perhaps it was down for maintenance, but it has yet to come back. It had become so irrelevant, that I couldn’t find any information regarding it’s passing in …
There has been plenty of chatter recently regarding the recent changes in the SERPS, which have since been coined ‘Dewey’. I’ve read much about what people speculate this update is about and many have said that they believe Google, whether intentionally or not, is giving more weight to spammy links. I saw a comment on …
November 6, 2007 Stubhub announces a deal with ESPN and gets highly targeted links from team specific pages throughout the ESPN.com site. “The agreement integrates StubHub branding, links and promotions across ESPN.com, and creates a convenient destination for fans to search for tickets to sporting events nationwide. StubHub is now dynamically integrated into ESPN.com Team …