Using Content to Increase Conversions, Build Trust, and Get More Links

Many ecommerce store owners shoot themselves in the foot by only listing item essentials such as product name, ID, and price. This may allow you to rank for long-tail exact match product specific terms, but assuming the terms you’re targeting on your home pages and other top tier pages are in mildly competitive markets, you …

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Internal Linking 101

*This will be constantly updated as I find more and more resources regarding internal linking* I was reviewing the internal linking structure for a client the other day to see if there was anything further we could be doing to help flow Page Rank throughout the site. Before I did that, I wanted to review …

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