Internal Linking 101

*This will be constantly updated as I find more and more resources regarding internal linking*

I was reviewing the internal linking structure for a client the other day to see if there was anything further we could be doing to help flow Page Rank throughout the site. Before I did that, I wanted to review the materials that were online regarding internal linking to gather some further ideas. Not surprisingly, there were plenty of great free resources around the web discussing internal linking strategies. Here are some of the best resources I could find:

Posts about internal linking:

Andy Beard has an excellent technical post regarding internal linking strategies for WordPress blogs, and another post discussing ‘Ball Linking strategy and Toolbar PR. He goes into great detail and even provides examples using one of the Page Rank calculators listed below. A must read.

Jim Boykin’s post about getting pages out of the supplemental index.

Aaron Wall had a great post about blocking less valuable sections/pages of your site so your other pages get more link love and another post discussing how he significantly improved Shoemoney’s traffic by doing the same thing.
Update: Aaron has posted a video regarding effective internal link architecture.

Rand has a post regarding internal linking for large enterprise sites, and another about flowing PR.

Dan Thies has a whole section of his blog devoted to site structure

Eric Enge via Search Engine news wrote about flowing Page Rank using nofollow.

Dave Davies over at BeanStalk did a 10 part series to building an optimized site, and section five was dedicated to internal linking.

I have to apologize to Sebastian over at for leaving out his article about web site structuring (as he pointed out to me in the comments). It’s fairly technical, but very insightful.


Dyanmic Linking and Revenge of the Mininet are two free e-books that go into more detail than you’ll probably ever need to know regarding internal linking strategies.

SEO Fast Start by Dan Thies has a great section regarding internal link structure (which he discusses in detail in this post) in his free ebook, which I highly recommend to anyone learning SEO.

Free Page Rank Calculators’s Page Rank Calculator

Mark Horrell’s Page Rank Calculator

I’m sure there are plenty of other resources out there that I did not list. Please let me know of any and I will add to this post to make it more comprehensive.

10 thoughts on “Internal Linking 101”

  1. Thanks for the link and the compliment, Dave. I hope you find PPC Fast Start as useful, it should be out in a couple weeks.

  2. Nice round-up, Dave. While I’ve read a couple these articles before, some are new.

    It’s probably worth mentioning that these PageRank reflow tactics don’t just work for PageRank, they’re also relevant to people, too.

    The fact that certain pages do rank more highly than others on the same website or ‘blog means they likely saw more traffic and enjoy a greater number of back-links.

    After all, Google simply attempts to mimic the layman & laywoman. So what interests the lidless eye that is Google should also interest other people, too…

  3. Good points Wayne, I could have been clearer and should have mentioned that.

  4. Wow … huge oversight on my end. Sorry about that, and I have added your article to this post.

  5. Domain canonicalisation!

    Index page canonicalisation!

    Do not overlook those.

  6. I’m the Director of Optimization Services at Beanstalk Search Engine Positioning, and site structure has always been of particular interest to me. At work if we feel that the level of competition deserves it we will create a longer campaign which focuses around internal redevelopment and 301ing of the old structure to your new structure to pass the existing links to where they belong. Site structure was also my introduction into SE while constantly rebuilding one of my sites.

    Thanks for the great set of links, I’ve already bookmarked the page.

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