As you can tell, this blog has been idle for a very long time. During that time I’ve been working on some independent side projects, blogging over at our company blog and working a ton. I recently ported this blog over to Thesis as I’m trying to become proficient so I can use it for …
I was always under the impression that a 301 redirect would tell all bots that a page has permanently moved and now resides on the destination page, so they should transfer all link/search equity over to that page and remove the old page from the index. I also believed that a 302 redirect was the …
Why does Yahoo handle redirects differently than other engines? Read More »
Two hours ago I picked up a copy of Hugh MacLeods Ignore Everbody And 39 Other Keys to be Creative from my local Barnes and Noble, and I just finished it. The entire book took a little over an hour to read and contains more insight than any ‘self help’ or ‘how to succeed at …
Review of Ignore Everbody And 39 Other Keys to be Creative Read More »
SEO is a very complex topic. It takes many hours of reading, experimenting, and analyzing to become proficient. The hardest part about learning online is figuring out who to trust. If I had to pick four free resources from which to learn SEO I would choose the following: 1. Google Webmaster Guidelines – This is …
Was checking into my server logs this weekend after I made a new post to see which spiders would crawl it first. To probably nobody’s surprise, Googlebot was quick on the scene, followed by MSNBot, and Slurp didn’t roll through until a good 24 hours after it was posted. Slurp is just not a fan …
A recent post over at the iCrossing blog (disclaimer: I work there) notes that around 3% of all Bing referrals come from the ‘related searches’ option. I’d consider that to be a pretty decent initial usage rate, especially for a brand new interface. But I can’t tell if this should be considered a success …
Yesterday Google announced you can now notify them via Webmaster Tools that you are moving domains. In addition they provide some ‘best practices’ so to speak on how to most effectively do this. Recently Matt Cutts basically announced that PageRank sculpting was dead, saying that links tagged with nofollow don’t pass PageRank to the destination URLs, …
I’m in the process of starting my first legitimate PPC campaign. Twice before I’ve set up fly-by-night PPC campaigns and didn’t really take the time to learn the system or become proficient. I was in ‘set it and forget it’ mode and just let it run. Not surprisingly my first campaign hemorrhaged money and was …
Did I really just say that? Yeesh. Please put away the pitchforks and let me explain. Every search result is it’s own marketplace with it’s own rules and regulations, Some are more likely to have maps listings while others are more inclined to show recent news articles due to the recency of the topic. Some …
Yes Virginia … Keyword Density is still important Read More »
Perhaps we want to rethink placing pages we want to rank in the footer. A client recently launched a 5 page mini site which still has no links pointing to it (this will change very soon). Google has indexed the 3 pages linked to in the top navigation, but none of the other pages that …