Artificial intelligence (AI) is transforming marketing. From personalized emails to predictive analytics, AI is being used to improve marketing efforts and drive results. The primary areas AI is being used in marketing are: Personalization: One of the key ways that AI is being used in marketing is to deliver personalized content and offers to customers. …
The glut of content created by the embrace of content marketing will make links and social signals more important than ever, creating an evolutionary arms race where the cost to compete is higher but competitors are no better off. Crowd-searching services which are meant to manipulate CTR will become popular. Won’t link to it, but you …
Want to learn how to start a successful business online? 1) Become absurdly good at something. Spend an obsessive amount of time reading everything you can about this service/product you’re offering. Read the top 5 books on Amazon about the topic, then read the next five. Follow industry news and read industry sources. Once you’re …
If I were starting a website today, I would not consider Google traffic anything more than a bonus. They are arbitrarily penalizing websites and asking webmasters to perform ‘good faith’ efforts to get rid of links they didn’t acquire in the first place. Other webmasters can destroy your sites ability to rank in Google and there …
I’ve been reading a lot lately about how Google is changing and the semantic web is coming and that links with anchor text are dying and that pretty soon you won’t need to get links and that you’ll just need to create content with a lot of words related to your topic in it and …
Bing appears to have been piggybacking off Google’s results. Considering Bing historically sucked at serving long tail results, it’s no surprise to see them do whatever they can to return more relevant results. I can’t decide if this is simply a brilliant use of competitive intelligence or laziness, or both. Other non-search perspectives from Nate …
At least that’s what Google would have you think by only displaying four listings in the serp for ‘internet marketing services scottsdale’. I was obviously part of some experiment because when I clicked over to page two it showed me ten listings, and then when I went back over to page 1 there were ten …
Only Four Scottsdale Internet Marketing Service Providers? Read More »
It should take you no more than 90 seconds to read the last four paragraphs of this interview with Debra Mastaler from Alliance Link. If you want to learn how to build links read this, then read it again. (Copied below for your reading pleasure) You have a new product and want to use it …
I was always under the impression that a 301 redirect would tell all bots that a page has permanently moved and now resides on the destination page, so they should transfer all link/search equity over to that page and remove the old page from the index. I also believed that a 302 redirect was the …
Why does Yahoo handle redirects differently than other engines? Read More »
SEO is a very complex topic. It takes many hours of reading, experimenting, and analyzing to become proficient. The hardest part about learning online is figuring out who to trust. If I had to pick four free resources from which to learn SEO I would choose the following: 1. Google Webmaster Guidelines – This is …